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Produktbeskrivelse
A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Critical enough to remain credible yet overwhelmingly positive, it is a charismatic illustration of how to achieve true brand engagement.
Detaljer
- ISBN13 9780230220324
- Sider 209
- Udgivet 2011
- Forlag Palgrave Macmillan
- Format Hardback
- Udgave 1
- Sprog Engelsk