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E-Marketing

Theory and Application
Af
Bog
846,25 kr.
761,62 kr.
Printed on demand. Please note: expected time of delivery can be longer than usual, 3-5 weeks.

Produktbeskrivelse

Combining academic rigour and practical application, E-Marketing brings together a theoretical framework from academic peer reviewed literature with contemporary developments in internet technology. Considering marketing theory and practice, the text demonstrates how conceptual frameworks can be applied to the e-marketing environment. Accompanying online resources for this title can be found at bloomsburyonlineresources.com/e-marketing-theory-and-application. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.

Detaljer