Franchising Globally
Innovation, Learning and Imitation
Af
Bog
951,25 kr.
856,12 kr.
Printed on demand. Please note: expected time of delivery can be longer than usual, 3-5 weeks.

Produktbeskrivelse

Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and from an international perspective. The book includes theoretical discussions and practical examples of international franchising as well as both micro and macro studies of franchising environments in different parts of the world.

Detaljer

  • ISBN13 9781349315444
  • Sider 253
  • Udgivet 2010
  • Forlag Palgrave Macmillan
  • Format Paperback
  • Udgave 1
  • Sprog Engelsk