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Produktbeskrivelse
Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers and professionals whose efforts focus on integrating the various persuasive tools of marketing. It goes beyond case studies of the use of integrated marketing to look at how integrated communication actually works on achieving optimal effects on the various audiences for products.
Detaljer
- ISBN13 9781138992535
- Sider 396
- Udgivet 2016
- Forlag Taylor & Francis Ltd
- Format Paperback
- Udgave 1
- Sprog Engelsk