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Produktbeskrivelse
The Nature of Marketing describes the power of social and consumer networking, and demonstrates the tangible benefits of building brand experiences that leverage this phenomena. In order to build sustainable desire and create demand, brands must be able to exert influence among these new kinds of community.
Detaljer
- ISBN13 9780230203365
- Sider 205
- Udgivet 2008
- Forlag Palgrave Macmillan
- Format Hardback
- Udgave 1
- Sprog Engelsk