Place Branding
Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced
581,25 kr.
523,12 kr.
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Produktbeskrivelse
The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same time useful for practice.
Detaljer
- ISBN13 9780230230736
- Sider 324
- Udgivet 2009
- Forlag Palgrave Macmillan
- Format Hardback
- Udgave 1
- Sprog Engelsk