CCI Conference on Corporate Communication 2012

Af N/A
  • Emerald Group Publishing Limited
  • 2014
  • 124
  • eng
  • Udgave er ikke defineret
  • 9781783507306

CCI Conference on Corporate Communication 2012. The world of business in the 21st century has generated nearly impossible demands on corporations. The role of the corporation has been transformed by the global business environment and by the effects of globalization itself. These enterprises are adapting to the forces of change at differing rates, creating a two or even three speed world of organizations defined more accurately by their behavior than by geographical region, political action and affiliation, or by nation state. The papers that follow in this ebook of CCIJ reflect some of the presentations and discussions of essential issues facing corporate communication.