Competitive Destination

  • CABI Publishing
  • 2005
  • Paperback
  • 304
  • Sproget er ikke defineret
  • 1
  • 9781845930103
0

This book provides a framework for understanding the complex and multifaceted nature of the factors that affect destination competitiveness. It offers guidance on how to create successful destinations by developing and presenting a conceptual model of destination competitiveness that recognizes the importance of sustainability for long-term success. The book presents a strong theoretical background for managerial decision-making, giving destination managers a range of tools with which to analyse and increase the competitiveness of their areas.

385,00 kr.