Consumer-Driven Demand and Operations Management Models

  • Springer
  • 2009
  • 0
  • eng
  • Udgave er ikke defineret
  • 9780387980263
0

This important book is by top scholars in supply chain management, revenue management, and e-commerce, all of which are grounded in information technologies and consumer demand research. The book looks at new selling techniques designed to reach the consumer.