Defending Your Brand

  • Palgrave Macmillan
  • 2019
  • 0
  • English
  • Udgave er ikke defineret
  • 9781137511867
0

Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.