Handbook of Entrepreneurship and Marketing

  • Edward Elgar Publishing
  • 2020
  • 0
  • English
  • 1
  • 9781785364570
0

This timely and incisive Handbook provides critical contemporary insights into the theory and practice of entrepreneurship and marketing in the twenty-first century. Bringing together rich and varied contributions from prominent international researchers, it offers a reflective synthesis of scholarship at the interface between marketing and entrepreneurship.