Humanistic Marketing

  • Palgrave Macmillan
  • 2019
  • 0
  • English
  • Udgave er ikke defineret
  • 9781137353290
0

Humanistic Marketing is a response to the currently growing mega-trend call for rethinking marketing. The book organizes current thinking around the problems of marketing theory and practice as well as solutions and ways forward, providing a diverse exploration of the position of marketing in the face of challenges for societal transformation.