Innovation Management

  • Pearson Education Limited
  • 2010
  • Paperback
  • 568
  • Sproget er ikke defineret
  • 1
  • 9780273683766

In a world of increasingly sophisticated customer needs, innovation is becoming central to corporate growth and prosperity, and is being recognised as a source of vitality and competitive advantage. What do we mean by 'innovation', and what must companies do to leverage it in order to support their short-term objectives and long-term strategies?

This book attempts to answer these questions by progressively building up a common understanding of innovation and creativity, positioned strategically against business needs, and exploited through innovation frameworks and best-in-class practices.

Throughout the book, a series of examples and case studies are introduced to aid understanding and provide insights across many industries and business scenarios.

799,00 kr.
569,00 kr.