Intellectual Property Rights Management

  • Palgrave Macmillan
  • 2019
  • 0
  • English
  • Udgave er ikke defineret
  • 9781137469533
0

This book explores how the entire toolbox of intellectual property (IP) protection and management are successfully combined and how firms generate value from IP. It provides a framework of archetypes which firms will be able to self-identify with and which will allow companies to focus on the IP and IP Management issues most relevant to them.