Because you re worth it , proclaims the classic cosmetics ad. Just do it! implores the global sports retailer. Everywhere we turn, we are constantly encouraged to experience as much as possible, for as long as possible, in as many ways as possible. FOMO Fear of Missing Out has become a central preoccupation in a world fixated on the never-ending pursuit of gratification and self-fulfilment. But this pursuit can become a treadmill leading nowhere. How can we break out of it? In this refreshing book, bestselling Danish philosopher and psychologist Svend Brinkmann reveals the many virtues of missing out on the constant choices and temptations that dominate our experience-obsessed consumer society. By cultivating self-restraint and celebrating moderation we can develop a more fulfilling way of living that enriches ourselves and our fellow humans and protects the planet we all share in short, we can discover the joy of missing out.