Meetings should matter. No one wants to be called in for a meeting that could've been an email. No one wants to sit in a meeting where everyone's distracted or talking over each other. If you're going to attend or lead a meeting, don't you want it to...well, matter? Meetings are a chance to initiate a conversation with your teammates. You can communicate information with them that wouldn't have the same hold digitally. You can foster new relationships with your coworkers, and learn from their new ideas and perspectives. So why do so many people dread meetings? Because they're doing them all wrong. Change the way people think about meetings. Transform their opinions by holding a meeting that is efficient and productive, that is open and communicative, that is useful and important. Revolutionize the definition of a meeting. Learn to make them matter. Paul Axtell affirms the importance of meetings, and he redesigns them using the vital foundation of conversation. With real-life examples and actionable advice, he shows you how to design meetings for results, lead them to achieve agendas that move projects forward, and even allow time for building the relationships that make working together in a remarkable way possible. Based on his award winning efficiency training, this book will revolutionize the meeting—moving it from that dreaded obligation to a powerful way to get things done in business and in life.