Managing Customer Value

  • University Press of America
  • 2003
  • Paperback
  • 356
  • Sproget er ikke defineret
  • 1
  • 9780761826316

This book explores the three dimensions of value, product quality, customer service and price within the constraints of cost, demand and competition to formulate a strategic framework for competing in today's cutthroat marketplace where better quality, superior customer service and lower prices are the norm. There are numerous mathematical models that demonstrate in a spreadsheet the interrelated workings of cost, demand and competition.

594,00 kr.