Metaphor and Gender in Business Media Discourse

  • Palgrave Macmillan
  • 2004
  • Paperback
  • 244
  • Sproget er ikke defineret
  • 1
  • 9780230217072
0

This new study reconciles cognitive metaphor theory with Critical Discourse Analysis to offer a fresh approach to the study of metaphor. In applying this framework to a substantial corpus of texts from business magazines, the author shows how metaphors of war, sports and evolutionary struggle are used to construct business as a masculinized social domain. In view of the subtle but pervasive socio-cognitive impact of these metaphors, the study raises the question of possible alternatives and the scope for change in business media discourse.

658,00 kr.