Multinational enterprises in emerging markets

  • Samfundslitteratur
  • 2002
  • Hardback
  • 399
  • Engelsk
  • 1
  • 9788763000468

This book aims at providing international managers with a series of lessons on how to reap maximum returns while mitigating related hazards arising from economic, regulatory and socio-cultural environments in emerging markets. Unlike other books, which tend to be very general in offering these lessons, Yadong Luo explicates the issues concretely, comparatively, and thoroughly.

599,00 kr.