Next. Now.

  • Palgrave Macmillan
  • 2007
  • Paperback
  • 320
  • Sproget er ikke defineret
  • 1
  • 9780230600010
0

From the world-renowned trendspotting duo who has predicted everything from metrosexuality to the growth of global brands comes a new, enlightening look at the future. Based on intensive research and interviews as well as the authors' real-world and business experience in locations across the globe, this book yields surprising conclusions about everything from work (the end of permanent full-time employment) to sex (disappearing gender boundaries) to business (the emergence of true one-to-one marketing and the birth of 'Chindia'). It is essential reading for managers, marketers, and just about everyone else.

227,00 kr.