Combining statistical analysis with well-written narrative history, this re-evaluation of the 1928 presidential election gives a vivid portrait of the candidates and the campaign. Lichtman has based his study primarily on a statistical analysis of data from that election and the presidential elections from 1916 to 1940 for all the 2,058 counties outside the former Confederate South. Not relying exclusively on the results of his quantitative analysis, however, Lichtman has also made an exhaustive survey of previous scholarship and contemporary accounts of the 1928 election. He discusses and challenges previous interpretations, especially the ethnocultural and pluralist interpretations and the application of critical election theory to the election. In disputing this theory, which claims that 1928 was a realigning election in which the coalitions were formed that dominated future elections, Lichtman determines that 1928 was an aberration with little impact on later political patterns.