This work offers a summary of the book "e;A WHACK ON THE SIDE OF THE HEAD: How You Can Be More Creative"e; by Roger Van Oech.In A Whack On The Side Of The Head, Van Oech argues that creative thinking can yield extremely positive results, and at the best of times can lead to innovative and profitable ideas. Occasionally, however, we all get mental blocks which deter us from thinking outside the box. We feel obliged to follow strict rules and are afraid of making mistakes or coming up with bad ideas. This summary identifies the ten most common mental locks, or misapprehensions about the way we should think, and provides useful solutions to each issue. With stimulating puzzles and exercises it will give you a mental workout and is just the key you need to unlock and stimulate creative thoughts. The perfect quick read to help you unleash your creativity.