Marketing Big Oil: Brand Lessons from the World's Largest Companies

Af Robinson & M.
  • Palgrave Pivot
  • 2014
  • 0
  • eng
  • Udgave er ikke defineret
  • 9781137388070
0

Marketing Big Oil begins with an historical perspective looking at how Big Oil came to be and then analyzes the marketing and corporate branding programs of these oil titans to demonstrate what does and doesn't work, showing us how even the largest companies sometimes fail to get their message across.