In the wake of the 2008 financial crisis, central banks created trillions of dollars of new money, and poured it into financial markets. â¤?Quantitative Easing⤠(QE) was supposed to prevent deflation and restore economic growth.   But the money didnâ¤t go to ordinary people: it went to the rich, who didnâ¤t need it. It went to big corporations and banks â¤" the same banks whose reckless lending caused the crash. This led to a decade of stagnation, not recovery. QE failed. In this book, Frances Coppola makes the case for a â¤?peopleâ¤s QEâ¤, in which the money goes directly to ordinary people and small businesses. She argues that it is the fairest and most effective way of restoring crisis-hit economies and helping to solve the long-term challenges of ageing populations, automation and climate change.