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Produktbeskrivelse
Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing successful research programmes. It looks at the way they are applied in various consumer groups and uses case study material to focus on some specific products from cameras to pet food.
Tilgængeligheds information
Detaljer
- ISBN13 9781317565840
- Sider 198
- Udgivet 2014
- Forlag Routledge
- Format Elektronisk medie
- Udgave 1
- Sprog Engelsk