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Crisis Management in the Food and Drinks Industry: A Practical Approach

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Produktbeskrivelse

This is the only book to deal comprehensively with the management of communications in the food and drinks industry, when there is a food related problem. The second edition lays out the general principles of dealing with a serious problem that has attracted media attention or is likely to do so. It also examines the activities of extremist organizations as well as product tampering and extortion.

Detaljer