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Produkt beskrivelse
Target your business strategies to fit specific tourist cultures!Since Thomas Cook packaged the first tour in 1841, hospitality and tourism enterprises have forged long-term alliances with one another. Yet research suggests that most such alliances will fail. What goes wrong? How can tourism professionals take advantage of all the ben
Detaljer
- ISBN13 9781136782671
- Sider 178
- Udgivet 2000
- Forlag Routledge
- Udgave 1
- Sprog Engelsk