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Produktbeskrivelse
With a foreword by Richard Thaler, winner of the Nobel Prize in Economics!
New Updated Edition, 2019.
Dr David Halpern, behavioural scientist and head of the government's Behavioural Insights Team, or Nudge Unit, invites you inside the unconventional, multi-million pound saving initiative that makes a big difference through influencing small, simple changes in our behaviour. Using the application of psychology to the challenges we face in the world today, the Nudge Unit is pushing us in the right direction. This is their story.
Detaljer
- ISBN13 9780753556559
- Sider 432
- Udgivet 2016
- Forlag Ebury Publishing
- Format Paperback
- Udgave 1
- Sprog Engelsk