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Produktbeskrivelse
A window into the highly complex Indian luxury market, providing strategies to guide brands in entering this high potential market and capturing the luxury rupee. Sets out to uncover strategies that will help to avoid market failure and leverage opportunities to win in India.
Detaljer
- ISBN13 9780230336728
- Sider 217
- Udgivet 2012
- Forlag Palgrave Macmillan
- Format Hardback
- Udgave 1
- Sprog Engelsk