Marketing Mind Prints

By 'marketing mind prints', this book is not attempting to map the future by indicating the nature of the marketing terrain and the ways to traverse it. The maps and the terrain are already well known. Instead, leading authors develop their own 'mind print' in other words, a picture of a segment of the marketing terrain they consider to be important now and in the future. The aim is for readers to ponder upon a specific 'mind print', and to consider how and in what ways the print can be incorporated or developed within their own business. CHARLES CHIEN Associate Professor of Marketing and Director of the Department of International Trade and Business, Feng Chia University, Taiwan, China JACOB GOLDENBURG Senior Lecturer, School of Business Administration, Hebrew University of Jerusalem, Israel ANGUS JENKINSON Professor of Integrated Marketing, University of Luton, UK DALE LITTLER Professor of Marketing at the Manchester School of Management and Dean of Management Studies at UMIST, UK MALCOLM McDONALD Professor of Marketing and Deputy Director of Cranfield School of Management, UK LUIZ MOUTINHO Professor of Marketing and Director of Doctoral Programme, University of Glasgow, UK STANLEY PALIWODA Professor of International Marketing, Birmingham Business School, University of Birmingham, UK JOHN RYANS James R. Good Professor of Global Strategy, Bowling Green State University, Ohio, USA BRANKO SAIN Research Fellow at the Centre for Integrated Marketing, University of Luton, UK