Monitoring the News: The Brilliant Launch and Sudden Collapse of the Monitor Ch
The Brilliant Launch and Sudden Collapse of the Monitor Channel
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Produktbeskrivelse
In her colorful insider's account, Susan Bridge analyzes the bitter struggle that ensued when a sophisticated entrepreneurial leadership tried to diversify and reposition "The Christian Science Monitor" beyond the failing newspaper into radio, the Internet, multimedia publishing, and -- the highest-ticket item of all -- The Monitor Channel, a CNN-style, 24-hour news and public affairs channel. Using the Monitor's story as a focus, Susan Bridge raises fundamental questions about how and whether the public's interest can be served in an age of spiraling costs, competition between print and electronic media, changing public tastes, and undeclared media wars.
Detaljer
- ISBN13 9780765603166
- Sider 264
- Udgivet 1999
- Forlag Taylor & Francis Ltd
- Format Paperback
- Udgave 1
- Sprog Engelsk
Findes i disse kategorier
Økonomi, finans, erhvervsliv og ledelse > Industri og industrielle studier > Medier, underholdning, informationsbranchen og kommunikationserhverv > Filmselskaber, TV & radioselskaber