In Presenting to Win: Persuading Your Audience Every Time, the world's #1 presentation consultant shows how to connect with even the toughest, most high-level audiences--and move them to action. Jerry Weissman shows presenters of all kinds how to dump those PowerPoint templates once and for all--and learn to tell compelling stories that focus on what's in it for their listeners. Drawing on dozens of practical examples and real case studies, Weissman shows presenters how to identify their real goals and messages before they even open PowerPoint; how to stay focused on what their listeners really care about; and how to capture their audiences in the first crucial 90 seconds. From bullets and graphics to the effective, sparing use of special effects, Weissman covers all the practical mechanics of effective presentation--and walks readers through every step of building a Power Presentation, from brainstorming through delivery. Unlike the techniques in other presentation books, this book's easy, step-by-step approach has been proven with billions of dollars on the line, in hundreds of IPO road shows before the world's most jaded investors.   Foreword to the Paperback Edition  xxiii Preface: What’s Past Is Prologue  xxvii Introduction: The Wizard of Aaaahs  xxix Chapter One: You and Your Audience  3 Chapter Two: The Power of the WIIFY  15 Chapter Three: Getting Creative: The Expansive Art of Brainstorming  27 Chapter Four: Finding Your Flow  51 Chapter Five: Capturing Your AudienceImmediately  83 Chapter Six: Communicating Visually  109 Chapter Seven: Making the Text Talk  123 Chapter Eight: Making the Numbers Sing  143 Chapter Nine: Using Graphics to Help Your Story Flow  157 Chapter Ten: Bringing Your Story to Life  189 Chapter Eleven: Customizing Your Presentation  215 Chapter Twelve: Pitching in the Majors  231 Chapter Thirteen: Animating Your Graphics  237 Chapter Fourteen: The Virtual Presentation  257 Appendix A: Tools of the Trade  273 Appendix B: Presentation Checklists  277 Acknowledgments  283 Index  287