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Produktbeskrivelse
Strategic Management: A Competitive Advantage Approach, Concepts and Cases shows you how to gain and sustain a competitive advantage in today's complex business world. The text helps you develop your own cutting-edge strategy through skill-developing exercises. It also offers coverage on issues related to ethics, social responsibility, global operations, and sustainability.
The 18th Edition features updated research, cases and examples. As a result, you'll be able to effectively create and implement a plan that can lead to a sustainable competitive advantage for any type of business.
Pensum på
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Erhvervsakademi Aarhus
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Professionshøjskolen UCN - Aalborg
Detaljer
- ISBN13 9781292745275
- Udgivet 2025
- Forlag Pearson Education Limited
- Format Paperback
- Udgave 18
- Sprog Engelsk