Strategic New Product Development for the Global Economy
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Produktbeskrivelse
New product development is not just about creating successful new products. This book presents a blend of cases, original survey research and theory to show the principles used by successful firms in developing new products and pruning those that hold the company back.
Detaljer
- ISBN13 9780230001992
- Sider 263
- Udgivet 2007
- Forlag Palgrave Macmillan
- Format Hardback
- Udgave 1
- Sprog Engelsk