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Produktbeskrivelse
This book provides practical advice from the Chief Executive of a major PR firm on how to manage your personal PR. Explaining how to develop your career, promote your business or carry out campaigns for change, he focuses upon reputation as the key to world-class individuals, companies and great brands. Including many compelling examples and cases the book includes a toolkit and practical plans for doing this for yourself.
Detaljer
- ISBN13 9780333963654
- Sider 192
- Udgivet 2001
- Forlag Palgrave Macmillan
- Format Paperback
- Udgave 1
- Sprog Engelsk