Who’s using gamification?: The majority of the Fortune 500 companies have employed gamification, either internally or externally, in their engagement strategies. Successful marketing stories include Ford’s “Escape Route” game that improved Facebook interaction by 600% and Domino’s “Pizza Hero” game that pushed sales revenue up 30%.

Who are we targeting?: This book targets marketers who are interested in creating a game designed to improve customer interaction and engagement. The content assumes the reader does not have a strong base in game development or creation and assists in determining the best game type for their marketing needs.