Managing Networks in International Business
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Produkt beskrivelse
The book introduces a unique and innovative perspective for the study of international business networking. In contrast to the standard construction of models for optimal strategic decision-making, the essays in this book emphasise interpretation, learning by doing, trust and co-operation in the international business community. The editors focus upon business relationships within and between firms as well as the importance of middle management in the international arena.
Detaljer
- ISBN13 9781317762461
- Sider 272
- Udgivet 2014
- Forlag Routledge
- Udgave 1
- Sprog Engelsk